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Because

we

Care

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Superior Color Protection. Guaranteed.

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"Colorproof is deeply inspired by and connected to all things color. We celebrate curls, turn up the volume, and quench thirsty strands—all while setting the tone and keeping color bright. We create rich textures, use highly concentrated formulas and intoxicating fragrances that color your senses and bring the bold to each and every day. Because dull isn’t in our vocabulary, and fading into the background is never an option."

Tropical Leaves
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Eufora formulations harness the power of more than 100 unique plant/flower extracts, essential oils, vitamins and natural aromas. Add a dash of innovative technology, and Eufora elevates botanical science, delivering red carpet ready product performance that rocks your style while still granting good global karma.

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Today, all Eufora products meet the most rigorous standards in formulation, utilizing Certified Organic Aloe along with nearly 100 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable. Eufora never uses mineral oil or artificially created colorants. Our fragrances are complex and naturally derived.

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TOP QUALITY PRODUCTS, 
DESIGNED IN THE TRADITIONAL 
ITALIAN WAY.

 Every shade created and each reflection achieved is enriched with custom formulations based on the latest technology and typical Italian taste. With the lowest ammonia content and no PPD, it is no wonder Alfaparf is the #1 Italian Brand worldwide.

Alfaparf Milano's Research & Development Laboratories are some of the most technologically advanced facilities in the world. New breakthroughs in cosmetic chemistry and dedication to addressing the ever changing needs of the beauty professional have resulted in the most consistent, long-lasting and innovative formulations you'll ever experience.